STEPHANIE LIU



DetailsCategoryProject
Tools:
Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Typeface:
Museo Sans (2008) by Jos Bulvenga,
Andale Mono (1995) by Steve MattesonActivation
Art Direction
BrandingWelcome to the center of the HS universe. Where the leading voices of the HS community connect under one roof with a single mission: to further empower those with HS. There's no group like this in the world. Together, we’re the PowerHouSe.











The Ask A name and creative wrapper for 2026 UCB HS Summit; pull through to signage upon selection.
Develop 4-5 “wrapper options” (Description, graphics, examples of creative pull through in a welcome sign)


Objectives GET: Attendees of the UCB HS Summit (HCPs, KOLs, patients)
WHO: are living with HS or treating those with HS (regardless of whether they are currently on/prescribing)
TO: enthusiastically participate in the HS summit
BY: creating an atmosphere for the summit that resonates with the HS community identity


Big Idea


 The PowerHouSe

Welcome to the center of the HS universe. Where the leading voices of the HS community connect under one roof with a single mission: to further empower those with HS.
There's no group like this in the world. Together, we’re the PowerHouSe.
















    THE POWERHOUSE ITERATIONS













    OTHER WRAPPER EXPLORATIONS







    Different Journeys, Shared Paths
    While everyone's HS journey is unique, we come together to share the same goal, the same ambitions, the same desire to be seen and heard. Bring your passports, because from here, we can go anywhere.

    Moodboard



    Hear Us
     HS is not something you have to hide from or face alone. The 2026 UCB Summit is an opportunity to be heard, an invitation to express how you feel in your unique voice, and a shared reimagining of what living with HS means.

    Moodboard



    A refresh of 2025’s art direction
    2025 UCB HS Summit



    The PowerHouSe earliest iteration with Bimzelx brand colors

    Moodboard



    Additional explorations that emphasize “under one roof” idea


    Team
    Max Frankel, 
    Matt Haggerty, 
    Sophia Donio, 
    Stephanie Liu,     Copy
    Copy
    Art Direction
    Art Direction

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    © 2026 STEPHANIE LIU