DetailsCategoryProject
Tools:
Adobe InDesign, Adobe Photoshop
Typeface:
Ponte (2023) by Rakel Tómasdóttir,
Apparat (2018) by Michael Clasen
Specs:
23.5 x 29.5 in.Art Direction
Branding
Editorial
“Heritage For Sale” critiques Chanel's J12 sponsorship of The Boat Race in 2025, reflecting on the broader implications of luxury brands entering the sports landscape. By leveraging The Boat Race's heritage and prestige, Chanel transforms a traditional celebration of British sportsmanship into a media spectacle. This project explores the tension between preserving the integrity of sports and commercialism's growing influence.