STEPHANIE LIU



DetailsCategoryProject
Tools:
Adobe Illustrator, Adobe Photoshop, Cargo

    Art Direction
Branding
Website
Launched in 2014, Glossier began as a beauty blog Into the Gloss, which was all about the person wearing the product. Cultivated but conversational, light but not silly; the graphic design, refined and inviting.

This website refresh revists the idea that everyone can be their own beauty expert and curator, introducing playful brand icons and reorganizing the landing page to mirror someone’s selfcare routine.





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