Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Typeface:
Etna Italic (2020) by Mark Simonson Studio,
Louis George Cafe (2022) by Yining Chen
[Place] is temporal and spatial, personal and political. A layered location replete with human histories and memories, place has width as well as depth. It is about connections, what surrounds it, what formed it, what happened there, what will happen there.
—Lucy Lippard, Lure of the Local
As part of Junior Graphic Design Spring 2024, we designed a graphic identity for a place-specific location that doesn’t normally have a kind of name or an identity. Places are rich with associative meaning, and it’s our task, as designers, to uncover and untangle this web of associations. This is the brand identity for the space between the black lines at the bottom of a swim pool, which developed into an athletic club for aquatics.