STEPHANIE LIU



DetailsCategoryProject
Tools:
After Effects, Adobe Illustrator, Adobe Photoshop

Typeface:
Etna (2020) by Mark Simonson,
Louis George Cafe (2022) by Yining Chen
 Art Direction
Digital
Motion [Place] is temporal and spatial, personal and political. A layered location replete with human histories and memories, place has width as well as depth. It is about connections, what surrounds it, what formed it, what happened there, what will happen there. 
—Lucy Lippard, Lure of the Local

This is a graphic identity for a place-specific location that doesn’t normally have a kind of name or an identity. Places are rich with associative meaning, and it’s our task, as designers, to uncover and untangle this web of associations. This is the brand identity for the space between the black lines at the bottom of a swim pool, which developed into an athletic club for aquatics.
















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