Adobe Photoshop, Adobe Firefly, Canva Magic Studio, Google Gemini, lovart.ai
Conceptual student project created in September 2025 for educational purposes, exploring AI-powered content creation for digital brand storytelling. Developed prior to the official Erewhon x Lululemon collaboration announcement, this project demonstrates strong trend awareness and cultural foresight.
Responsibilities:
Stephanie Liu: Concept direction and tote bag content lead and designer
Dian Jiao: Wellness kit ideation and visuals
Cynthia Xiang: Water bottle ideationn and visuals
Overview
Lululemon and Erewhon are natural partners in wellness, uniting nourishment and movement to create a holistic lifestyle for conscious living. The collaboration enhances Lululemon’s local Run Club and community engagement, while expanding Erewhon’s reach to Lululemon’s diverse, highly engaged audience, making it the ideal partnership to promote mindful living and amplify impact on both people and the planet.
Sustainability, Community, Culture, Connection
Nourishing mindful living through movement, wellness, and community
Empowering a healthy and sustainable future for all