Adobe Firefly, Adobe Photoshop, Canva Magic Studio, Google Gemini, Nano Banana
Health and wellness has evolved into a social currency and a lifestyle that Gen Z and young millennials are actively leading—a segment that also happens to love food, fashion, and brand collaborations.
Identifying a synergy between Lululemon’s Local Run Club and Erewhon’s cult-status lifestyle, we proposed a partnership (September 2025) that defined health and wellness as social, holistic, and a seamless everyday integration.
A few weeks after our project was conceptualized, the two brands announced a real-world partnership.
Team:
Stephanie Liu: Competitor analysis, tote bag designer
Dian Jiao: Wellness kit designer
Cynthia Xiang: Water bottle designer