STEPHANIE LIU



DetailsCategoryProject
Tools:
Adobe Firefly, Adobe Photoshop, Canva, Gemini, MidjourneyArt Direction
Campaign
Strategy Health and wellness has evolved into a social currency and a lifestyle that Gen Z and young millennials are actively leading—a segment that also happens to love food, fashion, and brand collaborations.

Identifying a synergy between Lululemon’s Local Run Club and Erewhon’s cult-status lifestyle, we proposed a partnership (September 2025) that defined health and wellness as social, holistic, and a seamless everyday integration.

 A few weeks after our project was conceptualized, the two brands  announced a real-world partnership.










Big Idea
Lululemon and Erewhon are natural partners that bring together two sides of health & wellness: movement and nourishment. The collaboration gives like-minded individuals a shared, holistic approach to mindful living. 


Values

Sustainability  |  Community  |  Culture  |  ConnectionMission

Nourishing mindful living through holistic wellness and community.Vision

Empowering a healthier and sustainable future for all.


























Team
Cynthia Xiang,
Dian Jiao, 
Stephanie Liu, Water bottle designer
Wellness kit designer
Tote bag designer

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