Adobe Photoshop, Figma
Typeface:
Stretch Pro (2020),
Roboto Mono Light (2011)
As part of my Fall 2023 Branding coursework, I created a new brand identity for New York Fashion Week. The brief was to create a system for the Fashion Week shows that reflects the timeless and adaptive energy of the event.
I wanted to create an identity that is versatile and complements the designers and shows. I set out to establish a cohesive system across mediums, creating a refined wordmark, UI/UX design, print material, and signages.