Adobe InDesign, Adobe Photoshop, Figma
I created a swimwear brand and its graphic system as part of Branding Fall 2023. NU Swimwear is an Australian-based brand with the mission to reinvent swimwear and inspire confidence without compromising design, quality, and comfort. Some challenges we see in the swimwear market are limited options and the stereotype of one piece suits being unflattering. NU finds a middle ground by blending the fun and flattering cuts of beachwear with the functionality of traditional suits–this brand identity aims to reflect that vision.