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For SKIMS’ next phase of growth, we are introducing SKIMS Footwear as a core product category to activate SKIMS’ brand values across comfort, confidence, inclusivity, and versatility. As a category that historically relies on brand partnerships, we are expanding beyond co-created products to establish a brand-owned line that gives its footwear a dedicated home within the brand.
Our concept campaign repositions SKIMS as a lifestyle curator: one that sets a new standard for innovative solutions designed for every body, for every occasion.
We believe that inspiring confidence begins with feeling comfortable. And SKIMS has you covered from head-to-toe.
Team:
Stephanie Liu, Angelica Livolti, Kelly Martinez