STEPHANIE LIU



DetailsCategoryProject
Tools:
Adobe Firefly, Adobe Photoshop, Canva, Midjourney   AIGC
Branding
Campaign
StrategyIn a product category that traditionally relies on collaborations and co-created products, how do we define the next phase of SKIMS’ growth and establish brand ownership?

We are establishing SKIMS Footwear as a core product category that activates the brand’s pillars of comfort, confidence, inclusivity, and versatility. By expanding beyond in-house apparel designs, we postioned SKIMS as a lifestyle curator: setting new standards for innovative, functional solutions designed for every body and every occasion.
















































































Team
Angelica Livolti
Kelly Martinez
Stephanie Liu


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