Adobe Firefly, Adobe Photoshop, Canva, Nano Banana
In a product category that traditionally relies on collaborations and co-created products, how do we define the next phase of SKIMS’ growth and establish brand ownership?
We are establishing SKIMS Footwear as a core product category that activates the brand’s pillars of comfort, confidence, inclusivity, and versatility. By expanding beyond in-house apparel designs, we postioned SKIMS as a lifestyle curator: setting new standards for innovative, functional solutions designed for every body and every occasion.
Team:
Angelica Livolti, Kelly Martinez, Stephanie Liu