Adobe Firefly, Adobe Photoshop, Canva, Nano Banana
Challenge:
Defining SKIMS’ next phase of growth by establishing brand ownership in a product category that typically relies on collaborations and co-created products.
Big Idea:
Introducing SKIMS Footwear as a core product category to activate comfort, confidence, inclusivity, and versatility brand values, positioning SKIMS as a lifestyle curator that sets a new standard for innovative solutions designed for every body and every occasion.
Team:
Stephanie Liu, Angelica Livolti, Kelly Martinez