Adobe InDesign, Adobe Photoshop
Typeface:
News Gothic (1908) by Morris Fuller Benton
Madrigalle Nocturne (2011) by Scholtz Fonts
Details:
6 x 9 in.
Adhesive casebound on 80lb uncoated paper by Mixam Inc.
BFA Senior Thesis as part of my Senior Graphic Design Spring 2025 coursework at Boston University College of Fine Arts, School of Visual Arts.
“The Playbook” explores the dynamic relationship between sports culture and fashion, focusing on reconstructing, recontextualizing, and sharing the stories of brands and individuals.
In a series of informative visual narratives and branding systems, this thesis examines how
the two industries borrow and redefine each other, critiquing the way values and identity are constructed and transformed.