Adobe InDesign, Adobe Photoshop
Typeface:
News Gothic (1908) by Morris Fuller Benton
Madrigalle Nocturne (2011) by Scholtz Fonts
Details:
6 x 9 in.
Adhesive casebound on 80lb uncoated paper by Mixam Inc.
BFA Senior Thesis as part of my Senior Graphic Design Spring 2025 coursework at Boston University School of Visual Arts.
“The Playbook” explores the evolving relationship between sports culture and fashion, focusing on how brands and individuals are reimagined through reconstructed and recontextualized narratives.
Through a series of branding and informative visual systems, this thesis examines how
the two industries borrow and redefine one another, critiquing the way values and identity are shaped and transformed.