News Gothic (1908) by Morris Fuller Benton,
Madrigalle Nocturne (2011) by Scholtz Fonts
6 x 9 in.
Adhesive casebound on 80lb uncoated paper
Editorial
“The Playbook” explores the evolving relationship between sports culture and fashion, focusing on how brands and individuals are reimagined through reconstructed and re-contextualized narratives.
Through a series of branding and informative visual systems, this thesis examines how the two industries borrow and redefine one another, critiquing the way values and identity are shaped and transformed.