Created:
Adobe InDesign, Adobe Photoshop

Typeface:
Europa (2011) by Fabian Leuenberger,
Inge (2020) by Fer Cozzi

Details:
8.5 x 11 in.
Perfect bind printed on 80lb gloss paper by Mixam Inc.

book design branding

Re/ Formula

“Re/ Formula” is a series of mini branding case studies for the 2025 Formula 1 Season, focusing on the Australian, Chinese, and Monaco Grand Prix. Each concept begins with a close analysis of the host location’s cultural context, the official press release, and the event’s title sponsor. Drawing from this foundation, I craft strategy-driven design solutions that reconcile the high-performance spirit of motorsports with the visual and cultural language of luxury branding. This project critiques the shifting identity of Formula 1 as it becomes increasingly commercialized, exploring how sponsorships can either enhance or dilute the heritage, accessibility, and authenticity of the sport.

STEPHANIE LIU

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